L’IMAGE 2025
Stepping into the role of L'IMAGE Stepping into the role of THE FACE goes beyond mere representation; it's about fully embracing excellence and prestige, becoming the living ambassador of our prestigious hotels in Luxembourg during significant events such as Valentine's Day, National Day, Christmas, and many others
1) The preselection
2) The castings
That Castings are happening on 12, 13 & 14 May
3 evenings where the preselected candidates will be revealed.
Chacun repartira avec un book de 15 photos.
3) The Gala
Our jury, made up of notable personalities, will select the hotel’s representatives for the year 2025 during the evening.
Each winner will receive a voucher Luxair worth €500 as well as a stay for two at Sofitel Lisbonne and will enjoy a 2-night stay at this 5-star hotel to live an unforgettable brand experience.
The finalists of the 2025 edition
After three intense days of selection, we are thrilled to unveil the 14 finalistes de L’IMAGE 2025.
Starting now, you have the opportunity to vote for your favorite on our account Instagram – sofitelgrandducal
Join us on May 23 from 7 PM at Sofitel Luxembourg Le Grand Ducal to discover the lucky winners of this edition.
João Coutinho, 28, an entrepreneur driven by visual marketing, sports, and personal development, and Elise, a radio host on Essentiel Radio and a multi-entrepreneur based in Luxembourg, have succeeded Carlos and Cécile, last year’s winners.
Throughout the year, they will proudly embody the spirit of French elegance, share their world through a dedicated blog, and take part in our signature events at the hotel (La Nuit by Sofitel, National Day, etc.).
L'image 2025
Become the iconic faces of our hotels, representing excellence and prestige during significant events such as Valentine's Day, National Day, Christmas, and many more.




